Mud Master Drilling Fluid Services Ltd. was established in 1981 and is the second oldest independent Canadian drilling fluid company. Our stated goal is to focus on providing the highest quality products for our client’s wells and to service these operations with some of the most experienced mud personnel in the Western Canadian Sedimentary Basin.

In our nearly 40 years of operation, we have continually modernized with new systems or additives to help improve our clients drilling operations, while maintaining our firm commitment to worker health, safety and the environment.

Innovative, respected and experienced represents what Mud Master Drilling Fluids prides itself on.


Robert Nieuwesteeg

Rob holds a bachelor’s degree from Carleton University. He has over 21 years of experience in the Western Canadian energy sector, beginning with MI Drilling Fluids as a field service engineer. From there, Rob continued his drilling fluid career with Reef Mud, Drilling Specialties and Halliburton. In 1998, Rob joined Mud Master Drilling Fluids as a technical sales rep in Calgary. Rob’s experience in the field and operations background helped to grow Mud Master over the next few years. In 2003, Rob became a partner in Mud Master. Today Rob serves as President of Mud Master and its completions/production chemical division OptiFrac. Rob is involved in all aspects of the company; with his focus being sales and business development.

Vice President

Dean Webster P. Eng.

Dean is a Professional Engineer with thirty years of experience in the oil and gas, environmental, and transportation industries. He brings a wealth of management experience to the company. Previously, Dean was Senior Vice President for a public oilfield service company that provided a diverse range of products and services, including drilling and service rigs, oilfield rentals, down hole tools, lease construction, environmental remediation and safety services. Prior to that, he held various management positions with a private company providing oilfield, environmental and transportation services, most recently on the company’s executive team as Vice President, Marketing and Business Development. Dean also worked for the Energy Resources Conservation Board (now Alberta Energy Regulator) as a reservoir and environmental engineer.

Chief Financial Officer

Jerry Nieuwesteeg

Jerry has a Bachelor of Mathematics degree with a major in finance, from the University of Waterloo. He has over 30 years of experience in various areas of the oil and gas industry. Jerry joined Mud Master in 2010 and is using the skills he has acquired from previous positions to effectively manage the corporate financial operations of Mud Master. Over the course of his career, Jerry has spent 4 years managing various crude oil blending facilities, 22 years in all aspects of crude oil marketing/trading and 5 years in corporate tax compliance with a few different companies.

Technical Sales

Wade Larsen

Wade Larsen has a wealth of technical sales experience and looks to parlay that expertise into business opportunities for OptiFrac along with its sister company, Mud Master Drilling Fluid Services. Prior to joining OptiFrac, Wade spent several years on the service side, both in the field and in technical sales for a number of service companies. Wade has been in the chemical side of the oil and gas industry for 25+ years, with a keen focus on bringing value to his client’s operations.

Technical Sales

Allison Brown

Allison has a bachelor’s degree from Athabasca University. She has 10 years’ experience selling downhole tools/chemicals and services in the upstream petroleum industry. She began working for OptiFrac in the summer of 2017. Her focus is on sales and business development; she spends her time cultivating relationships with her clientele in Calgary and has worked to gain awareness of both Mud Master and OptiFrac.

HSE Coordinator

Sydney Webster

Sydney has a Bachelor of Science in Biomedical Physiology from Simon Fraser University. She then completed a 2-year certificate at the University of Calgary in Health, Safety and Environment. She has 6 years of experience working in a health, safety and environmental role for companies in the production, service, and seismic aspects of the oil and gas industry. She joined Mud Master in 2015 and has developed and grown the HSE program to ensure all divisions of the company operate as best as possible in regard to health, safety, and environmental responsibility.